Your business growth will be dictated by your ability to engage people (customers, consumers, investors, partners) around it. This requires you to have clarity about what your business is about, why it is exciting and have the ability to communicate it in an engaging way. Speaker Padraig Hyland is CEO of The Core Story and has been invited to address business audiences in Europe, Australia, Africa and the Americas. His presentation “Strategy & Story in Business” has received outstanding feedback from decision-makers in pre-start, early-start and established / growth-orientated companies.

Padraig Hyland is a specialist in business strategy and engagement. He is a thought leader in the evolution of authentic strategy and using story to evolve leadership and engage audiences. He has designed a framework, The Core Story Process™, to create authentic strategies that will engage and excite audiences. It has been successful in many global blue-chip organisations such as Heineken, Smurfit Kappa and Paddy Power. He has appeared on BBC TV and also written and performed stand-up comedy shows for the Edinburgh Festival based on a coaching theme. His presentation “Strategy & Story in Business” has received outstanding feedback from decision-makers in pre-start, early-start and established / growth-orientated companies.